Visibility Standards

Visibility Schedule

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Article

Email

FB Group

buffer buffer buffer buffer buffer buffer

FB Page

recurpost recurpost recurpost recurpost recurpost recurpost recurpost

Personal FB

direct direct direct direct direct direct direct

Instagram

plann plann plann plann plann plann plann

Pinterest

board-booster board-booster board-booster board-booster board-booster board-booster board-booster

Everything in the visibility schedule feeds into each other. The weekly article lies at the heart of the content strategy. Its content should be repurposed as much as possible. The nearly daily posts in the FB group, Instagram, and my personal profile are the ‘proving grounds’. Any that content that gets more traction than usual should be used in emails, future articles, and added to the recurpost cycle. 

Purposely missing: Twitter, LinkedIn… not a focus at this point.

Potentially test: YouTube, Medium, LinkedIn Publishing (?)