Brand Foundation

Brand Committment

CORE IDEA

We work with ambitious entrepreneurs ready to take their brand to the next level. We help them see themselves more clearly and apply their strongest personality traits and values to build their psychology-driven brand. We are creating a cohort of entrepreneurs who are certain about what they stand for and are equipped to do their best work.

CURRENT GOAL

Evolve our clientbase. We’re shifting focus away from entrepreneurs launching their brand to better serve entrepreneurs ready to scale their brand.

Become known as the most insightful branding process for entrepreneurs… seen as a foundation to growth.

WHO WE SERVE

We serve successful entrepreneurs ready to refocus/define their brand. These entrepreneurs currently generate $20K in revenue per month, but want to grow to $30-100K per month.

THE RESULT

After working together, our clients have the clarity necessary to grow and scale their brand. All future decisions are easier with defined brand standards and their brand finally feels focused and clear. They stand out in a crowded market and ideal clients find THEM.

Brand Context

How We Are Different

Psychology-driven Approach

Nearly everyone in branding approaches this topic from a design- driven perspective. This leads to temporary and fleeting results. We approach brand building from a psychology-driven foundation, so their ideal clients make their purchasing decisions emotionally.

Personal Experience

We’ve personally applied the branding methods that we utilize in our client’s brand transformation. We apply timeless archetypes to create guidelines to make all decisions relating to our business easier. We hold ourselves accountable to staying on brand with content, messaging, values, and design.

Unique emphasis on stories and themes

We go further than traditional branding strategy where the company identifies it’s mission statement, values, and goals. We dig into the driving forces of what makes a brand unique and real. We pull out themes unique to each individual brand and stories that show character and values.

Cultural Context

Online entrepreneurship is more popular than ever. With all of the competition, people are looking for unique ways to stand out. Online entrepreneurship is also growing up. People are realizing that they need to go deeper than quick win tactics and schemes Today’s buyers highly value personal connection. They want to know the people behind the brand and the stories that got them to where they are today.

Brand Character

SAGE & MAGICIAN PERSONALITY ARCHETYPES

Our ultimate goal is to fully understand and leverage the worlds of psychology, archetypes, persuasion, and influence. We utilize this knowledge to transform our clients’ brands from surface level design to deep, timeless themes/messages that their ideal clients value.

When people encounter my brand, they feel: like they finally understand “branding”, motivated to change, and excited about future results and growth.

future-focused

BUT NOT UNREASONABLE

direct

BUT NOT HARSH

smart

BUT NOT RIGID

calm

BUT NOT A PUSHOVER

refined

BUT NOT UNAPPROACHABLE

always learning

BUT ALSO IMPLEMENTING

Point of View

YOUR MOST AUDACIOUS DREAMS ARE WORTH WORKING FOR

It’s never easy, but it is SO worth it. You are worth it. You are worth taking the next BIG step in your business. Be the expert. Write a book. Get more visible. The world needs your genius.

IF BUSINESSES ACT MORE HUMAN, WE’LL ALL BE MORE SUCCESSFUL

If businesses show more personality, are honest about their values/beliefs, and if they work hard to make a real difference in people’s lives, traditional success follows.

PEOPLE APPROACH BRANDING COMPLETELY BACKWARDS

Most people start with the pretty stuff – the logo, colors, etc. and completely ignore the foundation of their brand that makes it meaningful and effective. Instead of design-led branding, we offer psychology-driven branding.

WE ARE MASTERS OF OUR OWN UNIVERSE

The beauty of entrepreneurship is that we can decide to go to the gym, attend a parent-teacher conference, or take a nap whenever we want. We get to choose who we work with and what our time is worth. We get to serve the world at our highest capacity.

Brand Purpose

We believe that the untapped human potential (the genius inside) is the key to changing our own & others worlds. Aligned & effective branding is the key to unlocking this hidden potential.

Also, the ways that we change our own lives has a ripple effect and ultimately changes the world (even if our goals aren’t that ‘big’). By proving our own possibilities, our families, extended families, clients, and friends all benefit. We get to live as a shining example of what is possible when you’re serving the world in the way you’re meant to serve.

We also believe that humans are on a quest to discover their own truth, and to have that truth seen and understood by others. Branding is the process to make that happen.

Brand Principles

ILLUMINATE SELF-TRUTHS

Teach people things about themselves & their business they never realized before. Continuously get clearer on our own message and brand.

SMART PROCESS

Create proprietary, repeatable process for defining brands. Challenge assumptions. Back up ideas with testing, research, and experts. Constantly seek out ways to improve the systems we use, to make work easier in the future.

FLEXIBILITY

We build businesses around the life we want to live, and we give flexibility to people to do their best work how they want. Live & work by principles not rules.

THINK BIG

This work isn’t about surface-level tactics or small changes. It’s about making space for dramatic inner & outer transformation. This is a mission that’s bigger than one person or one client. Find ways to scale our impact.

AGENCY

We are all capable, powerful individuals with our own zone of genius. Work to stay in that zone as much as possible. Don’t wait for permission. Figure it out. Continually improve. Seek education opportunities.

Brand Measures

PRESS / REFERENCES / LINKS TO OUR MODEL OR PROCESS

To impact the maximum amount of people, we need to command attention for our unique branding process. It is called the Clarity Code, and is proprietary to our business. We want a large audience to benefit from the models we teach.

TESTIMONIALS FROM CLIENTS AND STUDENTS

Work every day to “WOW” our clients with an exceptional brand experience. Students and clients should always feel informed, taken care of, and heard.

RESULTS OVER TIME FOR CLIENTS AND STUDENTS

We’ll be tracking revenue, audience growth, self-perception of brand alignment over time to prove what we do has a lasting and exponential impact.

PROFITABILITY & GROWTH

In order to impact more people, we need to scale our own brand in terms of audience size, reach, and take home profit. We are creating rich lives and financial security for each of our team members. (Specifically tracking… CPA – cost per client acquisition, CPL – cost per lead, % – lead to client conversion rate, Profit Margin, LTV per client)

DAYS OFF

Our profitability measure cannot be at the expense of our team’s lives and personal satisfaction. We need to create systems and a structure that allow for ample time off and personal development time without negatively impacting our profits or client experience.

We all have an inner genius.

Brand Credibility

RESEARCHED, TESTED, PROVEN PROCESS

The brand building process we use has been assembled, tweaked, and tested over the last several years. It takes the best of different disciplines – psychology, persuasion, storytelling, design, and systems and applies it to building a brand.

TRAINED & TALENTED TEAM

We have the best brains on your brand. Every employee has been trained on our unique brand-building process. We have curated the best team in strategy, copywriting, experience, design, and technology to create top-notch service and results for our clients.

INTERESTING LIFESTYLE

Kaye was living in Hawaii, now Italy. Always traveling. Balancing a business with two babies. Great example of running a business while still living life on her terms.

Brand Enemies

IDEA ENEMIES

  • Settling, not growing, not scaling
  • Working on everything yourself
  • Branding = Design

NOT TO DO LIST

  • Focus too much on design
  • Sell without story
  • Focus too much on me as a ‘guru’ or lifestyle entrepreneur. I’m a conduit of information and change. This is more about the process than my talent or skills.

WE ARE NOT

  • For everyone (point of view or price point)
  • A designer
  • A guru